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LIVE MÁS – Taco Bell Reveals Sneak Peek Teaser of Super Bowl Commercial


Taco Bell’s new hybrid English-Spanish slogan means “Live More,” and it encompasses such a happy spirit in its theme. I love it!

Taco Bell Live MAS

I feel like it celebrates how food is so much more than fuel. It’s a part of our lifestyles and it surrounds us as we create memories. I know that some of my greatest joys in life have taken place while enjoying good food with good people.

And I can even recall some darn good memories made while dining at Taco Bell. (They’re open late, and that’s all I’ll say about that.) Good times, good times.

Taco Bell Variety Pack

We’ll all find out exactly what Taco Bell means by LIVE MÁS during the Super Bowl this year when they release their new 60-second commercial.

In the spot, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS®. The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.

You should take a look at this 60-second teaser they released in advance of the commercial. It gives a pretty good idea of just what kind of fun they have in store for us during the actual Super Bowl ad.

The “Grandpa Goes Wild” sneak peek teaser features 87 year-old Bernie Goldblatt as he sneaks a suped-up motorized scooter into a football stadium and leads us on an unforgettable adventure, proving anyone at any age can LIVE MÁS! The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.

Look for the LIVE MÁS Taco Bell advertisement to air during the third quarter of the Super Bowl game on February 3, 2013.

Will you be watching the Super Bowl for the ads, the game, or both?

(Me, I’m all about the ads; I couldn’t care less about the game.)


A self-opinionated partnered post. ;)

About Liz

Liz Mays is a lifestyle, food and travel blogger living in coastal North Carolina. If she's not in her kitchen creating recipes, she's probably off on another whirlwind travel adventure, scrapbooking her photos and memories, curled up watching a movie or sound asleep.


  1. Lisa Brown says:

    I don’t watch football, but love the commercial :)

  2. Gricelda Castro says:

    Looks good can’t wait to see it, and Go Niners!!!

  3. I like the tasteful ads but some are terrible.

  4. That is too funny! I don’t watch the superbowl but I do like the commercials.

  5. Christy Anderson says:

    I always watch the super bowl for the commercials.

  6. Sacha Schroeder says:

    I saw this one! Love it and Taco Bell!

  7. I loved this commercial for the Super Bowl – from the choice of song to the storyline and cast of characters – very enteraining ad. Love the end when the man returns with his shirt off and tattoo on his back.

    I always watch the Super Bowl for the ads – Im always on the lookout for the ones with the animal.

  8. Julie Wood says:

    I thought this ad was so funny! I like watching the game and the ads are always funny on some of them. But there is one ad that I thought was gross. This is a family show, and they need to keep the ads clean! But Taco Bell is one of my favorite ads and places to eat!

  9. I still have only seen the “Farmer” truck ad. I need to sit down on YouTube one day and watch them all. It’s only a month later ;)

  10. I love Taco Bell!